The Mindful Company: About Us

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Our Mission

We are about everyday, meaningful reminders. 

Life is never perfect – in fact, it’s a rollercoaster. Ups, downs, and crazy loops. We design meaningful reminders that help you celebrate the ups, be resilient through the downs, and embrace the crazy loops and changes.

We are about considered design. 

We start with you, rather than what’s trending. We are focused on only designing products that will be great everyday reminders – timeless, subtle, well made, and at an accessible price point. This means we only release a product when we believe it will be a meaningful addition to your everyday life.

We hope to add a little kindness. 

We started The Mindful Company as a way to promote mental wellbeing, and as a homage to hope and kindness. We believe each life should be cherished, each moment noticed, and that the world can always do with a little more kindness. 


Join us on our journey to live a mindful life, to live in every moment. Work with us.





Ciara Yeo

Co-founder Ciara Yeo started The Mindful Company with the vision of creating a brand that promotes mental wellbeing and kindness. An avid traveller and volunteer, she is always humbled and encouraged by the resilience of communities and individuals she meets. She believes that regardless of geography, at the end of the day, we are all human with similar struggles and aspirations. Ciara previously worked at White & Case in the Mergers & Acquisitions Group and Morgan Stanley in the Investment Banking Group. Ciara was born in Malaysia, grew up in Australia, and now calls Singapore home with her husband and dog.

Wen Ling Lim

Co-founder Ling Lim was drawn to The Mindful Company because of the opportunity to create products that inspire while building a social mission focused brand. She’s seen and experienced first-hand the ups, downs and curveballs that come with life and believes that companies have a duty to help empower, encourage, and better the communities we live in. Ling previously worked in Deloitte and Ernst & Young in the Tax Advisory Group. Ling was born in Malaysia, grew up in Australia, and now lives in Singapore with her husband and baby.


Our Family


Behind The Mindful Company is a family that helped bring it to life.

Our family is an inspiring group of entrepreneurs, psychologists, coaches, travellers, mountain climbers, designers, marketers, photographers, yogis, art specialists, cyclists, lawyers, finance professionals, medical doctors, civil servants, management consultants, researchers, and community volunteers.

To our family, thank you for joining us on this great adventure.