Our Mission

We are about meaningful modern jewellery. 

Life is never perfect – in fact, it’s a rollercoaster. Ups, downs, and crazy loops. We design and make meaningful modern jewellery that help you celebrate the ups, be resilient through the downs, and embrace the crazy loops and changes. Each piece is inspired by our community - real, purposeful women and men.  

We are about quality and considered design. 

We start with you, rather than what’s trending. We are focused on designing and making jewellery that will be a meaningful addition to your everyday life. We work directly with top jewellers committed to exceptional craftsmanship and ethical practices to create quality pieces, but at an accessible price point so you never break the bank. 

We hope to inspire and encourage. 

We started The Mindful Company as a way to inspire and encourage you to remember what's important to you, and as a homage to hope and kindness. We believe each life should be cherished, each moment noticed, and that the world can always do with a little more kindness. 


The Mindful Company is a registered Social Enterprise with raiSE Singapore. We support organisations that are aligned with our mission to evolve the conversation on mental health and wellbeing. In doing so, we hope to help foster inclusivity and care in the community. Love our mission? Work with us.





Ciara Yeo and Wen Ling Lim

"We started The Mindful Company with the vision of creating a brand that inspires and encourages you to love what matters and to spread a little kindness. We believe in the value of creating products that are rich in meaning, quality and story; products inspired by the lives of real, purposeful women and men."


Our Family


Behind The Mindful Company is a family that helped bring it to life.

Our family is an inspiring group of entrepreneurs, psychologists, coaches, travellers, mountain climbers, designers, marketers, photographers, yogis, art specialists, cyclists, lawyers, finance professionals, medical doctors, civil servants, management consultants, researchers, and community volunteers.

To our family, thank you for joining us on this great adventure.